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The Bar World of Tomorrow was launched by Pernod Ricard, Trash Collective and the Sustainable Restaurant Association in 2020 with the ambition to create a more sustainable and responsible bar world. The flagship sustainability training covers all aspects of sustainability and responsibility – from fresh ingredient use to responsible serving of alcoholic beverages to waste management – directly aligned with the United Nations Sustainable Development Goals (SDGs). It is based on four pillars (ingredients, service, bar and staff) and the 5Rs model of Rethink, Reduce, Reuse, Recycle and Respect.

Rethink, Reduce,
Reuse, Recycle
and Respect

To further support the shift towards circularity in the hospitality industry, Pernod Ricard has partnered with ecoSPIRITS to officially launch a pilot program that will deploy an innovative closed-loop distribution system. This partnership, which comes under the Bar World of Tomorrow, is the first of its kind for a global brand portfolio and will help reduce waste and carbon emissions resulting from the production and transportation of glass bottles and other secondary packaging.