About Us

OUR BACKGROUND

The Asia Pacific International Spirits and Wines Alliance (APISWA) proudly represents 11 global spirits and wine producers operating across the Asia-Pacific region.

Our member companies include: Bacardi, Beam Suntory, Brown Forman, Campari, Diageo, Edrington, Moët Hennessy, Pernod Ricard, Proximo, Remy Cointreau and William Grant & Sons.

APISWA represents the interests of its members across markets in Asia Pacific, including Australia, Cambodia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Mongolia, Myanmar, Nepal, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.

OUR VISION

APISWA aims to foster an environment where legal spirits and wine can be enjoyed responsibly and which supports a vibrant, sustainable and responsible hospitality and tourism industry.

OUR MISSION

APISWA aims to secure a sustainable and competitive business environment for our members. This means promoting an understanding of the spirits and wine industry, and ensuring our ability to produce, market and consume spirits and wine responsibly and sustainably.

APISWA is focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with international best practice.

Since 2015, we have been working to:

1

Promote a culture of moderation and responsible consumption.
2

Promote a fair, non-discriminatory regulatory and tax environment which allows consumers to access our products while also supporting the hospitality sector and overall economy.
3

Secure a legal framework that safeguards the centuries of skill, culture and tradition that goes into making the products which millions of consumers enjoy.
4

Expand industry codes of practice, covering both traditional and digital platforms, to ensure that the protection of drinkers is at the heart of what our industry does.