The Asia Pacific International Spirits & Wines Alliance (APISWA) commits to common alcohol marketing code of conduct in the Kingdom – Phnom Penh, Cambodia, 17 February 2017
Today, H.E. Minister Khieu Kanharith, Minister of Information, officiated the signing ceremony for the Cambodia Responsible Alcohol Marketing And Communication Code of Conduct. The Code was signed by both Davide Besana, a director of the Asia Pacific International Spirits & Alliance (APISWA), and H.E. Minister Khieu Kanharith.
The Code sets out the rules that apply to alcohol marketing, covering topics such as statements on alcohol strength, popularity, sexual success, irresponsible drinking and appeal to under 18s. The Code represents a set of common standards supported by major international wine and spirits producers. It will be subject to external scrutiny through public reporting via a dedicated web page for the code.
Mr. Besana commented, “We are grateful that H.E. Minister Khieu Kanharith was able to sign the Marketing Code of Conduct with us today. With the signing of this Code, we communicate our commitment to promote our brands in a manner that is consistent with domestic and international regulations, as well as our ethics and values. The Code is testament to our pledge to ensure that advertising and promotion of alcohol beverages in Cambodia is of the highest standard. We have signed similar agreements in many other countries and our proud to do so here today in Cambodia”.
The signing of the Marketing Code of Conduct follows the launch of the ‘Stay Safe – Drink Wise’ awareness campaign, implemented by APISWA in partnership with the Ministry of Public Works and Transport and the National Road Safety Committee. As such, the Code marks another important step in the ongoing efforts to continue promoting a responsible drinking culture in Cambodia.
The ceremony was also attended by representatives of the Ministry of Public Works and Transport and the National Road Safety Committee.
“With the signing of such an important commitment, leading wine and spirits companies aim to have a positive impact on how alcohol products are marketed in Cambodia. We look forward to more alcohol producers and distributors signing up to the Code in the near future”, said Besana.
