Hanoi, Vietnam, 10 October 2024 – During the seminar organized by Tuổi Trẻ Newspaper, which brought together prominent leaders from the Ministry of Culture, Sports, and Tourism, the Vietnam National Administration of Tourism, and key industry associations, APISWA launched its report titled “Capturing High-Quality Tourism for Southeast Asia: The Impact of Premium F&B Experiences on Destination Choice.” The report underscored the significant role that premium food and beverage experiences play in attracting high-value tourists to the region.
Participants, including representatives from the Restaurant and Hotel Association and the Tourism Association, engaged in discussions on the report and how to elevate Vietnam’s premium tourism ecosystem. The seminar provided an important platform for businesses and stakeholders to collaborate on creating personalized, high-quality experiences that address the growing demand for premium tourism across Southeast Asia.
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