May 26, 2023
Alcoholic beverage brands and e-commerce platforms pledge to create a responsible environment for the online sale of alcoholic beverages in the Philippines
In the Philippines, as eCommerce continues to redefine the retail landscape, major alcoholic beverage brands and online platforms are taking significant steps toward fostering a responsible environment for the online sale of alcohol. Recognizing the unique challenges posed by digital sales, such as preventing underage purchases, these stakeholders have actively collaborated to implement stringent safeguards. Following a global trend and in response to the increased online alcohol sales due to the COVID-19 pandemic, both local and international entities have united under initiatives led by the International Alliance for Responsible Drinking and the Alcoholic Beverages Alliance of the Philippines. Together, they are committed to crafting a safer digital space, ensuring alcohol is sold responsibly and only to those of legal drinking age, thereby aligning with broader public health objectives and legal frameworks.
