Cebu, Philiippines, 6 September 2024 – From 4 to 6 September, APISWA was invited to present its flagship responsibility campaign to the Fédération Internationale de l’Automobile (FIA) Roundtable in Cebu. The “Power of No” campaign has reached 44.5 million young adults since 2021, testament to the industry’s efforts to address drink driving and support the United Nation’s target of halving global road traffic deaths by 2030.
